What are the most important functions a CRM needs to have?
Oleh Leha
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15 Mar 2020
4 min
hashmanagement
Successful business companies must have a Customer Relationship Management (CRM) software.
What is CRM software in the first place?
Customer Relationship Management (CRM) software helps automate and manage the customer lifecycle for the sales and marketing departments. CRM software consolidates customer information into a single repository so that users can organize and manage relationships better, it automates common processes and provides tools to monitor performance and productivity.
CRM software offers potential benefits for your business metrics:
  • Easy to access customers data;
  • The streamlined process through automation;
  • Actionable insights into business performance and customer behavior.
Top 8 core, common, and optional CRM features:
  1. Contact management
  2. Stores contact information such as names, addresses, and social media accounts in a searchable database.
  3. Interaction tracking
  4. Add notes and tracks interaction history to document conversations with specific contacts.
  5. Sales Automation
  6. Manage the process of converting prospects into potential customers (leads) by identifying, scoring, and moving leads through the sales pipeline.
  7. Dynamic Reporting
  8. Dynamic reporting is a powerful business feature that helps in evaluating complete sales and marketing performance. The dynamic reporting platform displays various reports that facilitate the management in sales reporting, marketing, sales forecasting, sales pipeline evaluation, and much more.
  9. Email and Social Media Integration
  10. Integration with email such as Gmail, Outlook, Yahoo, etc., allows for management and segmentation of contact lists, as well as a centralized hub to internal cross-collaboration. Don’t forget about social media like Facebook, Twitter, LinkedIn, etc.
  11. Data Automation
  12. As the number of leads grows, it becomes essential to track from where the leads are coming. There are many resources for leads to come like emails, calls, and websites. A well-developed CRM system simplifies this task by automatically logging calls, and emails that are sent, and then it posts all of them into a single platform.
  13. Analytics
  14. The CRM software needs to be able to do more than simply gather and store massive amounts of information, it needs to represent it accurately and intelligently to help you make informed business decisions.
  15. Simplicity
  16. People should be able to use CRM without having many challenges. For this reason, finding a CRM that is easy to use, intuitive, and straightforward in its reports is really important.
Conclusion:
Every business is having its own identity! Think about sales teams and sales processes for CRM software. Don’t forget to think about how that software will integrate with any existing marketing automation, email marketing, and social media marketing software that are already in use (or look for CRM software with these capabilities built-in).
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Table of contents
What is CRM software?Top 8 CRM featuresConclusion
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