Do You Know Who Your Clients Are?
Oleh Leha
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01 Apr 2020
5 min
hashbusiness
What is your audience? Not just by culture, or nationality but what is driving them, what emotions did they have that led them to you and to use your products or services?
Getting To Know Your Client
Sometimes the theory doesn’t work on practice while doing a business. Clients have many choices and the key to a successful business is to be their first choice. This is right – but how to be the number one, to fit all the clients' needs first and foremost?
The answer is simple, we must understand the client, and (in order) to do that we must empathize with them. We need to know, what are the underlying drivers affecting their decisions.
Look not only at what the user has done on your site but why did they go there in the first place. These are not always the same things. We can make these discoveries while doing user research.
How to use method of User Research?
It is important to find some of the background information about the client. User Research is what helps you understand the client's needs. Thus, before undertaking any research, it is vital that we have a good understanding of the research methodologies available to us.
User research can be divided into two parts:
Qualitative and quantitative research and complementary methods yield different forms of data.
Qualitative Research
It’s all about finding out not just what people think, but why they think it. It's about getting people to talk about their opinions so you can understand their motivations and feelings. Face-to-face interviews and group discussions are the best ways to get this kind of in-depth feedback. With focus groups, you work with small samples of your target market, typically it consists of four to eight people. Or you can conduct one-on-one interviews.
Quantitative Research
The what and the how many, which is where we understand things such as bounce rate or funnel drop off for consumer conversions. So to be more precise, we can talk about quantitative data collection and analysis. This data is objective, it can be generalized to produce statistics and identify patterns. There are a few ways of conducting qualitative research such as customer surveys, interviews, and in-person moderating testing.
Using Moderator Testing
Remote moderated usability testing is an adventure. During a moderated testing, you are live, “on the line” with your test participants, guiding them through the tasks, answering their questions, and replying to their feedback in real-time. When you moderate a test, you’re right in the thick of things with the very people who use your product. Moderated testing is incredibly adaptable, even allowing the test plan to be changed right in the middle of a session.
Conclusion
By using the data from quantitative research with the learnings gathered from qualitative research, one can make a conclusion between the client’s reasons for coming to your website and (the place) where they left when they could not fulfill this request. But from this data, you can start to build a plan as to where the client’s pain points are on-site, strategize to optimize, and work at the winning lottery with a bunch of clients.
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Table of contents
Getting To Know Your ClientMethod of User ResearchUsing Moderator TestingConclusion
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