Do You Know Who Your Clients Are?
Oleh Leha
01 APR 2020
3 min
What is your auditory? Not just by culture, but what is driving them, what emotions did they have that led them to you and to use your products or services?
Getting To Know Your Client
Sometimes the theory doesn’t work on practice by doing a business. Clients have many choice and the key to a successful business is to be their first choice. This is right – but how to be first, to fit all the clients need in the first place?
To do this, we must understand the client, and to do that we must empathize with them. We need to know, what are their drivers for making decisions. For your website, it is not only looking at what the user has done on your site but why did they go there in first place. These are not always the same things. We can make these discoveries with user research.
How to use method of User Research?
The important is to find some of the information about the client. The User Research is what helps you understand what client wants.
User research can be divided into two parts:
Qualitative Research
About finding out not just what people think, but why they think it. It's about getting people to talk about their opinions so you can understand their motivations and feelings. Face-to-face interviews and group discussions are the best way to get this kind of in-depth feedback. With focus groups, you work with small samples of your target market, typically with four to eight people. Or you could conduct one-on-one interviews.
Quantitative Research
The what and the how many, which is where we understand things such as bounce rate or funnel drop off for consumer conversions. This data is objective, can be generalized and consists of numbers. There are a few ways of conducting qualitative research such as customer surveys, interviews, and in-person moderating testing.
Using Moderator Testing
Remote moderated usability testing is an adventure. During a moderated test, you are live, “on the line” with your test participants, guiding them through the tasks, answering their questions, and replying to their feedback in real time. When you moderate a test, you’re right in the thick of things with the very people who use your product. Moderated testing is incredibly adaptable, even allowing the test plan to be changed right in the middle of a session.
Using the data from quantitative research with the learnings gathered from qualitative research will make conclusion between the client’s reasons for coming to your website and where they left when they could not fulfill this request. But from this data, you can start to build plan as to where the client’s pain points are on site, strategize to optimize and work at winning lottery of bunch of clients.
Table of contents
Getting To Know Your ClientMethod of User ResearchUsing Moderator TestingConclusion