P
Powence
Influencer Marketing App
Web development
Powence is self-service platform, working with Instagram and YouTube, with a database of influencers who opted into the system. Their filter functionality is based on geolocation, language, interests, reach, engagement rate, and more. The software has features to help execute the influencer campaigns. Results can also be tracked so that brands can monitor if their chosen influencers are effectively promoting the topics assigned to them.
Country
France
Team Size
5 members
Duration
4 month
Challenge
The challenge was to create a platform that has both the visually outstanding interface, as well as accessible and intuitive functionality.
It was necessary to make marketing research and obtain the correct data of the most popular social networks. After the research process, our team has faced a new problem - how to fix the lack of target content analysis and how to show the most accurate data
Solution
We implemented a multiple functionality monitoring dashboard powered by innovative and efficient tech stack which allows customers to track the performance of their campaigns 24/7. The statistics are going to be collected by customer in one click. By monitoring how every influencer is performing in real-time, and help them increase their metrics for live brand campaign
Roadmap
01
INITIAL PREPARATION
Technical specification
Architecture
Initial environment setup
API Specification
02
FRONT-END DEVELOPMENT
Dashboard
Filter guides
API integration
03
BACK-END DEVELOPMENT
Admin panel
Settings
Initial environment setup
04
RELEASE
Q&A
Release
Maintenance
Project development stack
See the ways how the development team implemented client’s requirements
PHP
Laravel
PostgreSQL
Redis
JavaScript
React
TypeScript
SASS
Mobx
Results
1
Smart Campaigns
Help save time and optimize campaigns for the metrics need to track
2
The Right Customer
More information you have- more specific and relevant offers we can make to prospective customers based on behavior
3
Cost-Effective
A win-win marketing campaign is to make more money and spend a little time
4
Track and improve
Audience data is stored in one place, so the team can keep a watchful eye on customer behaviour
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